11.11 — Choose Better. Save More.

Our Biggest Sitewide Sale of the Year

Some things are worth waiting for. The everyday essentials you keep coming back to. The little upgrades you've been considering. The thoughtful gifts you've been meaning to find.

This 11.11, we're making it easier to choose the things that matter, with our biggest sitewide sale of the year.

More reasons to shop better

Enjoy more savings as your basket grows:

• 12% off when you spend S$68 or more.

• 15% off when you spend S$100 or more.

• An additional 7% off on top of your qualifying discount when your basket contains 12 or more items.

• Free shipping on orders above S$50.

Minimum-spend thresholds exclude shipping fees. Additional promotional conditions apply.

Your wishlist is a good place to start

Spotted something you love but aren't quite ready to buy? Add it to your wishlist. Whether it's a favourite you want to restock, something new you'd like to try, or a gift idea worth remembering, your wishlist keeps those better choices in one place.

When you're ready to shop, revisit your wishlist and add the items you want to your basket. You can also add products directly to your basket as you explore the store. It's an easy way to keep track of what matters, compare your choices and see which 11.11 savings your order qualifies for.

Save it for later. Add it to your basket when you're ready.

Start with what you need

Everyday favourites worth restocking

The products you use regularly deserve a place on your list. From personal care and household essentials to the small things that make everyday routines easier, 11.11 is a useful moment to replenish what you're running low on.

Make home feel better

A thoughtful home is built through small choices. Discover practical home care, reusable essentials and little comforts that make your space more enjoyable.

Care that fits your routine

Explore skincare, personal care and wellbeing essentials that fit into your day. Whether you're returning to a familiar favourite or discovering something new, choose what works for you.

Thoughtful gifts for people who matter

With the festive season approaching, it's a good time to get ahead on gifting. Discover meaningful presents, useful everyday luxuries and small gestures that show someone you've been thinking of them.

Make the most of your 11.11 basket

The best way to shop a sale isn't necessarily to buy more. It's to bring together the things you genuinely need, use and enjoy.

Start with your wishlist, add your favourites to your basket, and explore complementary products that fit your routines. Your basket might qualify for 12% off, 15% off, or an additional 7% when it contains 12 or more items.

And with free shipping above S$50, there's one less thing to think about when checking out.

Better choices. Bigger savings.

Whether you're stocking up, discovering something new or finding a thoughtful gift, make this 11.11 about the choices that will continue to feel right long after the sale.

Our biggest sale of the year is here. Make it count.

CTA: Shop the 11.11 Sale

Sale offers are subject to final promotional terms and checkout eligibility.