About us

BEYOND RETAIL, WE ARE A COLLECTIVE

Welcome to Green Collective, Singapore’s only collective of eco-friendly products and the largest curator of sustainable brands under one roof. With a mission to provide better choices for a better life and a better planet, we bring together a community of passionate individuals, brands, and businesses committed to driving sustainability forward. For over 6 years, we've been leading the way in empowering over 300 eco-friendly brands, creating a significant positive impact on the environment and society. As Singapore's first and only B-Corp certified platform for eco-friendly goods in Asia, Green Collective is the go-to destination for all things sustainable.

The founders of The Collective, Danielle Champagne, Mayur Singh and Agatha Lee “Agy”, were inspired by the common goals and numerous hurdles young entrepreneurs are facing running their small sustainable business. Similarly to a temple run by local communities, taking part in managing the different day to day duties is a true reflection of community action leading to a true “sharing economy”.

 

Our Story: Building a Better Tomorrow

Founded in 2018, Green Collective started as a small initiative to bring together brands that shared a common purpose—to make a difference. Over the years, we've evolved into Singapore's largest eco-friendly collective, providing a platform for sustainable brands to thrive. We believe in a world where every purchase makes a positive impact, and through our journey, we’ve empowered countless brands to grow, share their stories, and reach conscious consumers who care about their choices.

Our journey has always been about creating a community—a space where brands, consumers, and partners come together to create real change. By focusing on products that are ethically made, environmentally friendly, and socially responsible, we've been able to curate a diverse range of offerings that cater to every aspect of sustainable living.

Our Mission & Vision: Empowering Sustainable Choices

Our mission is simple: to enable better choices for a better life. We envision a world where sustainability is the norm and where every brand and individual takes responsibility for their environmental footprint. By providing a platform that connects consumers with eco-friendly products, we aim to make sustainable living accessible, affordable, and enjoyable for everyone.

Our vision goes beyond just being a retailer. We see ourselves as a catalyst for change—a community-driven platform that empowers brands to grow, educates consumers on sustainability, and encourages businesses to adopt greener practices.

Our Capabilities: What Sets Us Apart

As a social enterprise and a leader in the sustainability space, Green Collective offers a unique set of capabilities that make us stand out:

  1. Curation of Sustainable Brands: We are experts in identifying and curating the best eco-friendly brands. Our rigorous selection process ensures that every brand we work with meets our sustainability criteria, which include founder credentials, brand potential, market fit, and alignment with the UN Sustainable Development Goals (SDGs).

  2. B-Corp Certification: As Singapore's only B-Corp certified platform, we adhere to the highest standards of social and environmental performance, transparency, and accountability. This certification is a testament to our commitment to doing business for good and making a positive impact on the world.

  3. Retail and Ecommerce Expertise: With a physical store in Singapore and a robust ecommerce platform, we provide our brands with a multi-channel retail experience. Our ecommerce capabilities allow us to reach a wider audience, making eco-friendly products accessible to consumers across Singapore and beyond.

  4. Corporate Gifting & Procurement: Our expertise extends to corporate gifting and procurement, where we offer sustainable alternatives for businesses looking to incorporate eco-friendly practices. From wellness-focused gifts to custom-made solutions, we cater to companies that are committed to sustainability in their operations.

  5. Community Building & Education: We are more than just a marketplace; we are a community. We regularly organize workshops, events, and educational sessions to raise awareness about sustainability and inspire others to make eco-friendly choices. Our goal is to create a space where learning and collaboration thrive.

Our Methodology: The Green Collective Way

At The Green Collective, we believe in a holistic approach to sustainability. Our methodology is built around four core pillars:

  1. Curation: We carefully curate brands that align with our values and meet our stringent sustainability criteria. We focus on working with brands that are ethically made, environmentally friendly, and have a positive social impact. Our curation process includes evaluating the brand's materials, manufacturing processes, packaging, and commitment to ethical practices.

  2. Empowerment: We empower our brands by providing them with the resources, support, and platform they need to succeed. Through our retail space, ecommerce store, and marketing channels, we help our brands reach a wider audience and grow their businesses sustainably.

  3. Education: We believe that education is the key to driving change. By offering workshops, events, and masterclasses, we educate consumers and businesses on the importance of sustainability, the benefits of eco-friendly products, and how they can make a positive impact on the planet.

  4. Collaboration: Collaboration is at the heart of everything we do. We partner with like-minded organizations, influencers, and experts to amplify our impact and drive the sustainability movement forward. By working together, we can create a bigger and more meaningful change.

Our Achievements: A Journey of Impact

Over the years, Green Collective has achieved numerous milestones that reflect our dedication to sustainability and community building:

  • Became Singapore's first and only B-Corp certified platform for eco-friendly goods in Asia, demonstrating our commitment to social and environmental responsibility.
  • Empowered 300+ eco-friendly brands to reach new markets and grow sustainably.
  • Hosted countless events, workshops, and campaigns that have educated thousands of consumers and businesses on sustainability.
  • Developed our own in-house brand, Kaami Cards, offering eco-friendly greeting cards and stationery products made from seed paper, with proceeds going towards empowering communities of women in India.
  • Recognized as a thought leader in the sustainability space, with partnerships and collaborations with leading organizations and initiatives across Singapore and beyond.

 

Our Commitment to Sustainability

At The Green Collective, sustainability is at the core of everything we do. We are committed to creating a positive impact on the environment, society, and economy by offering products that are:

  • Eco-friendly: Made from sustainable materials, using environmentally friendly processes.
  • Ethical: Produced under fair working conditions with a commitment to social responsibility.
  • Transparent: We believe in transparency, and we provide detailed information about the sourcing, manufacturing, and impact of our products.

Join The Green Collective Community

Whether you’re a brand looking to grow, a consumer wanting to make better choices, or a business seeking sustainable solutions, The Green Collective is here for you. Together, we can create a greener, more sustainable future.

Connect with Us

Ready to start your sustainability journey? Visit us at our store, explore our online platform, or join our community events. Let’s work together to make a difference, one planet-friendly choice at a time.