Happy Periods: Celebrating Menstrual Hygiene Day with #BetterChoices for #BetterPeriods
Every year on May 28, the world celebrates Menstrual Hygiene Day, a global movement to break the silence around menstruation and raise awareness about the importance of good menstrual health and hygiene. What started in 2014 as a campaign by WASH United has now become a worldwide platform for education, empowerment, and action.
This year’s theme, “Periods Shouldn’t Hold Anyone Back”, couldn’t resonate more deeply with what we believe in at Green Collective. And that’s why we’re launching our Happy Periods campaign — a joyful, empowering initiative that celebrates periods and highlights the eco-friendly choices that can lead to a more comfortable, confident, and sustainable cycle.
🌎 Why May 28?
The choice of May 28 (28/5) is symbolic — the average menstrual cycle lasts 28 days, and periods typically last 5 days. It’s a simple yet powerful reminder of how normal this biological process is — and how important it is to normalize it in conversation, policy, and practice.
💚 Welcome to the Happy Periods Campaign
We’ve all been there: irritated skin from plastic pads, uncertainty about tampons, or the never-ending waste from single-use period products. Our Happy Periods campaign is designed to change that narrative — showing that sustainable, body-safe, and community-supporting alternatives are not just available, but easy to adopt.
Over the next few weeks, we’ll be featuring:
- Personal stories from people who’ve made the switch to eco-friendly products
- Brand spotlights on women-led social enterprises changing the period landscape
- Myth-busting facts around menstruation
- And yes — product discovery that could change your period forever
📣 Happy Periods across our social media
We’re taking the Happy Periods message to the streets — and the screens. Throughout May and June, follow us on Instagram, TikTok, and Facebook as we:
- Share video testimonials from our customers
- Host #BetterPeriods brand spotlight reels
- Offer exclusive discounts and giveaways
- Feature our team’s own period product stories
Tag us @greencollectivesg and share your own sustainable period experience using #HappyPeriods, #BetterChoices, and #BetterPeriods — we’ll be featuring community stories all month long.
This is not about selling a product. It’s about making #betterchoices for your health, your wallet, and the planet.
📩 Get Involved
Subscribe to our newsletter to stay updated on:
- New product drops
- Exclusive Menstrual Hygiene Day offers
- Events, workshops, and pop-ups
- And our #HappyPeriods giveaway (yes, free goodies!)
Walk into our store at Funan mall or explore online — your period is about to get a whole lot happier.
This Menstrual Hygiene Day, choose you. Choose sustainability. Choose dignity. Choose a Happy Period.