Why we created the 10.10 Better Choice Edit

10.10 can quickly become a lot of products, a lot of offers and a lot of pressure to decide quickly.

We wanted to take a different approach.

Instead of creating another enormous sale collection, we returned to three edits already curated around what you may actually need at this time of year: a calmer everyday rhythm, a home ready for gathering, and more considered ways to travel.

Every edit gives you a clearer place to begin. You can explore complete routines, find products for a specific job, or filter by the values that matter to you.

The offer is there to make a considered choice more rewarding—not to make you buy something you do not need.

10% OFF

when you spend $65+

12% OFF

when you spend $88

15% Off

when you spend $100

What do you need today?

Choose what you need and explore a thoughtfully curated edit.

Shop the Better Choice Edits

Explore useful choices for slowing down, preparing your home and travelling better.

Find your better choice

What do you need today?

Shop by what you need
Shop by what matters to you

Explore the edit

Better Home - Festive Edit

View the complete edit

Explore the edit

The Slow Edit

View the complete edit

Explore the edit

Travel Better

View the complete edit

Unlock more savings

Add eligible products to begin unlocking your savings.

10% off $65 12% off $88 15% off $100
Eligible subtotal: $0.00

Discount applied automatically at checkout.

Explore Participating Brands

1 6

Explore Other Active Deals

1 12
View all

10.10 Better Choice Edit

Frequently Asked Questions

What is the 10.10 Better Choice Edit?

The 10.10 Better Choice Edit is a tightly curated selection from TGC, bringing together products from The Slow Edit alongside Beauty & Personal Care Better Choices. Rather than putting the whole store on promotion, we have focused on products that fit useful everyday routines, personal care and moments of pause.

Which products are included in the 10.10 Edit?

Only selected products featured in the 10.10 Better Choice Edit are part of the campaign. The final assortment is curated based on relevance, availability, product quality and how well each product fits the routines and categories featured in the Edit.

Is the 10.10 promotion available across the whole TGC online store?

No. This is intentionally a curated event rather than a sitewide sale. Products included in the Edit will be clearly featured on the 10.10 campaign page and relevant product pages.

Can I shop the Edit before 10.10?

Yes. You can explore the curated products and routines leading up to 10.10. Any specific sale pricing or promotional offer will apply only during the stated promotional period.

Why did TGC choose these particular products?

We look for products that make sense in everyday life: products with a clear purpose, credible Better Choice attributes and a useful role in a routine. For 10.10, we are also prioritising products that complement one another rather than presenting a large catalogue of unrelated offers.

Can 10.10 offers be combined with other discounts?

This depends on the final offer mechanics. The exact discount-combination rules should be confirmed on the campaign page and at checkout before launch.